Brooklyn just landed a serious new player in its ever-evolving landscape—and this one swings a club.

Five Iron Golf has signed a lease for nearly 15,856 square feet in Williamsburg’s 25 Kent, marking its arrival as a major indoor golf destination in the borough. The space is expected to become Brooklyn’s largest indoor golf facility, combining state-of-the-art simulator tech, fitness, social space, and creative energy under one roof. GlobeNewswire

From Ambition to Flagship

For Five Iron, this isn’t just another lease—it’s a statement. Co-founder and CEO Jared Solomon publicly noted that the company “had its sights set on Brooklyn for a long time,” and the 25 Kent location gives them a canvas big enough to execute a full vision.

While much of the facility occupies a lower level, there is a 746-square-foot ground floor presence to draw foot traffic and signal its presence on the street.

Inside, members and visitors can expect 13 TrackMan simulators powered by multi-camera tech (giving more precise shot tracking and realism), a 7,000-square-foot gym, luxury locker rooms and showers, and a bar + kitchen component built into the space.

This expansion aligns with the size of their Manhattan location at 1290 Sixth Avenue, reinforcing Five Iron’s pattern of bringing elevated indoor golf + lifestyle concepts to denser, urban markets.

Culture, Real Estate, and Tech All in One Building

25 Kent isn’t just any building. It’s a modern, creative office and mixed-use development spanning about 500,000 square feet with eight stories of usable space. New York Post+1 It’s reportedly Brooklyn’s first ground-up office project in decades, and it’s already around 65% leased to forward-thinking tenants like tech companies and creative firms.

Craig Panzirer, the leasing director for Global Holdings (the developer behind 25 Kent), sees Five Iron as more than just another tenant — it’s an amenity and communal anchor. He’s called 25 Kent a place “where work, wellness, and culture intersect,” and says the golf venue “energizes the ground floor, drives foot traffic, and adds real value for office tenants.”

The building’s web presence echoes that narrative. On the 25 Kent site, the project is marketed as blending innovation, design, and community. It promises an office experience that includes access to waterfront, green spaces, and a surrounding “retail community.”

So Five Iron’s arrival fits like a missing puzzle piece: a lifestyle and fitness-forward anchor in a building built for next-gen tenants.

Beyond Golf: Performance, Social, Local Flavor

This Williamsburg outpost isn’t aiming to be just another sim setup. It’s being positioned as a flagship location. According to the official announcement, besides serving simulated golf, the space will double down on performance, including top-tier coaching, Callaway Tour fitting, recovery amenities, and fitness offerings all in one integrated experience.

One especially interesting aspect is how the space will reflect Brooklyn’s identity. Five Iron plans to collaborate with local artists to bring unique visual elements into the facility—sort of a hybrid of golf club and gallery. That blend of “sport + culture” is exactly the kind of sensibility Williamsburg leans into.

Furthermore, the venue is designed to be social and flexible: spaces for corporate events, date nights, family sessions, or casual get-togethers. It’s not just about playing golf—it’s about building community around golf.

Challenges & What to Watch

Of course, launching a large-scale indoor golf venue in a dense urban area comes with its own set of hurdles:

Operational Complexity: Managing 13 simulators, a full gym, food service, membership systems, coaching staff, tech maintenance, and customer experience is a lot to handle.

Cultural Fit: Williamsburg has a strong identity. If Five Iron leans too corporate or too mainstream, it risks losing authenticity with locals.

Retention vs. Novelty: The initial hype will draw curious people. The long-term success hinges on keeping them coming back and converting them to members.

Accessibility & Price: To sustain momentum, their pricing needs to balance exclusivity with enough accessibility to bring in wider audiences.

Why This Move Is Strategically Smart

Brooklyn, and especially parts of NYC, have long had underserved segments for year-round golf access. Many golfers give up or commute farther because weather, time, or access to courses restrict them. Five Iron has repeatedly tried to bridge that gap by placing immersive golf venues in cities where people live, work, and play.

By installing fitness, social, and cultural elements alongside golf, they’re moving beyond “just a place to hit balls” toward becoming a hub for wellness and community. That’s a formula we’re seeing win in other markets (their locations are now in 40+ venues across the U.S. and abroad).

Also, from the landlord’s perspective, having an anchor like this helps future leasing. Office tenants often look for buildings with amenities, so Five Iron’s presence could be a competitive differentiator in leasing floors above.

Timelines & Opening

According to Five Iron’s announcement, the Williamsburg flagship is targeting fall 2026 for opening, though many hope soft launches or limited access might come earlier. GlobeNewswire Given construction timelines, permit cycles, and build-out complexities, a 12–18 month development period seems realistic.