If you’re heading to Bethpage Black for the Ryder Cup this week, don’t be surprised if it feels a little different than your average major. Sure, the course itself is as rugged and demanding as ever, but all around it you’ll find something new—27 massive LED screens, turning one of golf’s oldest traditions into one of the most modern fan experiences in the sport.

GoVision, the Texas-based company behind the setup, has been at work since early September building what they’re calling the largest temporary LED deployment in North American golf history. More than 20 crew members have been out walking fairways and rigging screens in spots that blend into the property without stealing the spotlight.

From One Screen in ’95 to 27 in ’25

Chris Curtis, GoVision’s founder, had a bit of a “full circle” moment during the build. Back in 1995, when he was running a different company, he put up what he believes was the very first screen ever used at a Ryder Cup—a single mobile board on a tee box. Fast forward three decades, and the company is now installing nearly thirty of them across Bethpage. Talk about glow-up.

GoVision has been part of every U.S. Ryder Cup since 2012, and each time the footprint gets bigger. The first time around? Just eight screens. This year? 27. That growth has paralleled the PGA of America’s push to engage fans in more modern ways—without losing the essence of the game.

“You don’t want the video boards to take away from the tradition,” said GoVision CEO Kevin Faciane. “And they don’t. Where we’ve placed them, they feel like part of the course.”

The Balancing Act

That balance is actually a big deal. Nobody wants a slow-mo replay blasting on a giant screen while Rory or Spieth is trying to line up a putt. So GoVision runs a tight programming setup: live feeds, highlights, and updates flow to fans across the property, but camera monitoring systems allow the crew to switch to static content whenever a player is near a board. It’s high-tech, but with a respectful nod to the etiquette of golf.

Big Events, Bigger Expectations

This isn’t GoVision’s first rodeo—they’ve also done Super Bowls, Final Fours, ESPN’s “College GameDay,” even the New York City Marathon. That experience matters when you’re tackling something as sprawling and logistically tricky as Bethpage Black. The Ryder Cup isn’t just a golf tournament—it’s a hybrid of sport and spectacle, and the screens are there to keep fans connected to the action no matter where they’re standing.

When the matches tee off Friday, those 27 LED boards will showcase everything from real-time scores to highlight packages, creating what GoVision’s Brett Amman calls “a full-circle fan experience.” It’s not about replacing the atmosphere on the ground—it’s about enhancing it.

Tradition Meets Tech

The Ryder Cup has always been about noise, energy, and national pride. This year, add another element to the mix: technology at scale. It’s not just a golf event anymore—it’s a stadium-sized production stretched across 18 holes. And if GoVision’s track record is any indication, fans are in for a Ryder Cup experience that feels both classic and cutting-edge.