North Texas golfers know the drill: summer heat is brutal, winter is unpredictable, and tee times at the best courses are snapped up before you’ve even finished your morning coffee.

That’s what makes GolfTRK’s new 104,000-square-foot performance center in Coppell such a smart addition to the region. This isn’t a cocktail-and-karaoke simulator lounge—it’s a golf-first facility designed for year-round training and measurable improvement.

Built for Training, Not Just Entertainment

Inside the facility you’ll find six TrackMan simulator bays, delivering the same launch data PGA Tour pros rely on. There’s also a dedicated teaching bay for private lessons, PuttView green technology that shows you putt lines in real time, and a full-service club fitting studio for dialing in your equipment. In short, it’s more of an academy than an arcade.

The schedule reflects that. Open from 5 a.m. until midnight daily, GolfTRK caters to grinders who want an early-morning practice session before work, or night owls fine-tuning their wedges after hours. It’s golf on your terms—not dictated by daylight.

The Business Behind It

GolfTRK is the brainchild of Albatross Golf Inc., also known for building the Noonan golf app. Coppell is the company’s fifth franchise location, and the demand is clear: sixteen more franchises are already sold. The original location reportedly turned profitable within two months of launch, a rarity in the golf world and proof that data-rich, performance-driven indoor golf has staying power.

Why Coppell, Why Now?

Coppell has just one traditional public course, which means serious golfers often had to travel for quality practice. Add in Texas’s extreme weather, and an indoor training facility becomes not just convenient—it becomes essential.

The Bigger Picture

Golf entertainment is growing rapidly, but GolfTRK is carving a different lane from Topgolf or simulator bars. This is about golf as a sport, not golf as a party. With structured memberships, data tracking, and an academy feel, it’s easy to draw parallels with the Peloton boom—technology, accountability, and routine practice wrapped into one package.